Awaken The Fight Inside You and Become the Godly Man you and Your Family Deserves

The system to level up your life

FREE FOR 7 DAYS

FREE FOR 7 DAYS

Stop feeling tired, disconnected, and stuck. Reclaim your strength, purpose, leadership, and presence in Faith, Family, Fitness, and Finances—without sacrificing your marriage, your kids, or your calling.

The video explains the system and the training fuels your life. If your done living sedated and not reaching your potential as a man, start your FREE trial now!!

START YOUR FREE TRIAL BELOW

(Limited spaces available)

Join the movement that is helping men from all walks of life connect to their purpose, elite performance and mastery in life

Let’s Be Honest…

You’re doing everything you were told to do
Working hard. Providing. Staying “responsible.”

And yet…

  • Your wife doesn’t look at you the way she used to

  • Your kids listen, but they don’t feel you

  • Your body is weaker, softer, slower than it should be

  • Your faith feels passive instead of powerful

  • Your calendar owns you

  • And deep down… you know you’ve settled

  • Your income controls you

But because no one ever showed you how to live as a fully integrated, high-performance, God-centered man.

Not because you’re lazy.
Not because you don’t care.

This Isn’t a Motivation Problem

You don’t need more inspiration.
You don’t need another podcast.
You don’t need to “try harder.”

You need:

Structure

Standards

Systems

Brotherhood

Accountability

Leadership training for real life

That’s what Awaken The Fight delivers.

The model you’re using is outdated.

The old “Book a call → Pray they show → Pitch → Hope” strategy is dead.

2025 buyers don’t behave like they did in 2017.

They don’t want calls.

They don’t want pressure.

They don’t want long funnels.

They don’t want to jump through hoops.

They want to buy something small, immediately, with value delivered upfront - THEN ascend naturally.

That’s the model behind this Subscription Vortex Funnel.

Awaken The Fight Is Not a Course.

Here’s What

Happens When You

Switch to a

It’s a Weekly Operating System for Godly Men.

Awaken The Fight is a high-performance brotherhood and training system for Christian husbands and fathers who refuse to

live numb, passive, or average.

This program exists to help you:

- Reclaim your God-given strength

- Lead your home with clarity and conviction

- Build systems that protect your faith, marriage, body, and finances

- Raise strong, confident, God-centered children

- Show up as the man your wife desires, your kids respect, and God calls you to be

WHAT YOU GET INSIDE THE PROGRAM

Here’s Everything I'LL GIVE YOU:

THERE IS NO "HIGH-TICKET BACK END"

When you join the Awaken The Fight movement, you're getting access to everything.

Not some. Not most. Not “templates.”

Everything.

🔥 Weekly Group Training (Core Pillars) ($997/m value)

Every week, you receive live group training focused on building mastery in:

You get access to:

✝️ FAITH

  • Reclaiming spiritual authority as a husband and father

  • Leading your family spiritually without being passive or preachy

  • Aligning discipline, obedience, and purpose

👨‍👩‍👧‍👦 FAMILY

  • Communication frameworks that restore respect and desire in your marriage

  • Presence-based parenting systems (not reactive discipline)

  • Creating rhythms and rituals that bind your family together

💪 FITNESS

  • Rebuilding strength, confidence, and masculine presence

  • Sustainable fitness systems for busy fathers

  • Training your body to support leadership, not drain it

💰 FINANCES

  • Time control and income leverage for business owners and leaders

  • Eliminating financial pressure that poisons marriage and presence

  • Systems that create margin, clarity, and momentum

👨‍👩‍👧 Monthly Powerful Parenting Training (For You AND Your Wife) ($97/m Value)

👨‍👩‍👧 Monthly Powerful Parenting Training (For You AND Your Wife) ($97/m Value)

Once per month, you’ll receive dedicated parenting training based on:

  • 20+ years of real-world experience working with families

  • Martial arts discipline, leadership, and character development

  • Biblical values applied to modern family dynamics

These sessions are designed to:

  • Get you and your wife aligned

  • Create unified leadership in your home

  • RAISE STRONG, RESPECTFUL, GOD-CENTERED KIDS!!

ONGOING SUPPORT WITH ME DIRECTLY (Value: Priceless)

I'll be there to support you with:

  • Weekly strategy sessions that will tackle your personal growth challenges

  • Support by other men in the movement that will help you in your time of need

  • Resources that will guide you on your growth journey

You are supported for the full ride.

START YOUR FREE TRIAL BELOW

(Limited spaces available)

DID I MENTION!!

DID I MENTION OUR

If you try out Awaken The Fight and if you don’t feel like you are starting to create massive momentum in your life and working towards mastery at $67/week, I'll let you cancel anytime.

Ask anytime, and you’ll get it.

I’m so confident you’ll love everything I teach inside this movement (plus the amazing bonuses) that I’ll take the risk of giving you such a generous guarantee.

And I say “generous” because I’m pretty sure it will cost me $32-$34 to put this offer in front of you… …which means I have a lot on the line to make sure I completely overdeliver on it.

So what do you say?

Why not try it out on my dime at my expense and see what happens?

Here’s Everything YOU'RE GETTING TODAY:

Here’s Everything YOU'RE GETTING TODAY:

🔥 Weekly Group Training (Core Pillars) ($997/m value)

Every week, you receive live group training focused on building mastery in:

You get access to:

✝️ FAITH

  • Reclaiming spiritual authority as a husband and father

  • Leading your family spiritually without being passive or preachy

  • Aligning discipline, obedience, and purpose

👨‍👩‍👧‍👦 FAMILY

  • Communication frameworks that restore respect and desire in your marriage

  • Presence-based parenting systems (not reactive discipline)

  • Creating rhythms and rituals that bind your family together

💪 FITNESS

  • Rebuilding strength, confidence, and masculine presence

  • Sustainable fitness systems for busy fathers

  • Training your body to support leadership, not drain it

💰 FINANCES

  • Time control and income leverage for business owners and leaders

  • Eliminating financial pressure that poisons marriage and presence

  • Systems that create margin, clarity, and momentum

👨‍👩‍👧 Monthly Powerful Parenting Training (For You AND Your Wife) ($97/m Value)

👨‍👩‍👧 Monthly Powerful Parenting Training (For You AND Your Wife) ($97/m Value)

Once per month, you’ll receive dedicated parenting training based on:

  • 20+ years of real-world experience working with families

  • Martial arts discipline, leadership, and character development

  • Biblical values applied to modern family dynamics

These sessions are designed to:

  • Get you and your wife aligned

  • Create unified leadership in your home

  • RAISE STRONG, RESPECTFUL, GOD-CENTERED KIDS!!

I'll be there to support you with:

ONGOING SUPPORT WITH ME DIRECTLY (Value: Priceless)

  • Weekly strategy sessions that will tackle your personal growth challenges

  • Support by other men in the movement that will help you in your time of need

  • Resources that will guide you on your growth journey

You are supported for the full ride.

START YOUR FREE TRIAL BELOW

(Limited spaces available)

Read This Before You START YOUR FREE TRIAL

THIS ISN'T FOR DABBLERS, BROWSERS, OR "MAYBE ONE DAY" OPERATORS

Awaken the fight is not a church service or another bible study but a transformational training that will speak from the foundation below 👇👇

We believe in:

🔥Jesus Christ

👍 Existed with the Father and Holy Spirit as the second person of the trinity.

👍 He came to this world as both God and Man and fully revealed God to us.

👍 Lived a perfect life and died for our sins, was raised again for our eternal salvation

👍 Savior of all Mankind

🔥 Scripture - Gods holy word

🔥 Salvation - Saved by grace through faith in Jesus alone. No other acts or works or people

🔥 Marriage - Traditional marriage between one male and one female

🔥 Parenting - We are to raise strong men and women who's identity is grounded in Christ

We Don't believe:

❌ Other Gods

❌ Other books are needed for salvation

❌ Non-Traditional marriage

❌ Weak/Gentle parenting

Who this is For/NOt for

This isn’t for tyre kickers.

If you’re joining “just to look around,” don’t.

If you’re not serious about Leveling up your life and living out Gods, skip this entirely.

If commitment isn’t your thing, this won’t help you.

Awaken The Fight is for Leaders/producers- people ready to build a life of training and strength and showing up for God, their families and themselves

I want members who show up, execute, and actually want to win.

If that’s you, start the trial.

If not, save us both the time and leave this page immediately.

This isn’t for tyre kickers.

If you’re joining “just to look around,” don’t.

If you’re not serious about scaling a subscription offer, skip this entirely.

If commitment isn’t your thing, this won’t help you.

Subscription Kings is for operators - people ready to build a weekly recurring revenue machine, not people “trying things out.”

I want members who show up, execute, and actually want to win.

If that’s you, start the trial.

If not, save us both the time and leave this page immediately.

Here’s What Happens When You

Train in the system

Have more questions? Read these...

Have more questions?

Read these...

Frequently Asked Questions

WHAT HAPPENS AFTER THE 7 DAY TRIAL?

I'm giving you a 7 day trial FOR FREE to experience The Awaken The Fight Program. You can cancel before the trial without being charged a cent. If you stay past the 7 day trial period, you will be billed just $67 per week, and you can cancel at anytime by simply emailing us at [email protected]

HOW LONG WILL IT TAKE TO REALLY SEE RESULTS?

Seeing tangible results in a program really depends on you. What you put into it is what you get out of it. There will be a couple of quick wins when you implement some of the systems right away. When you dive in fully and attack transformation, we have had members see results within just a few weeks. Others like to take a little more time and and implement step by step and can take longer. The average man will have a good idea of the system after about 3 months.

I HAVE DONE PROGRAMS BEFORE, WHAT MAKES THIS DIFFERENT?

What makes us different is our training. This is not just motivation, not theory, this is over 20 years of experience in helping men, kids and families live elite lives and most of all have stronger faith. Our network of trainers is second to none and are not teaching you principles that we are not living ourselves. We lift as we rise together in Christ

IS THIS SOMETHING THAT IS GOING TO TAKE UP ALL MY TIME OR JUST A FEW HOURS A WEEK?

This program is for Men who want to level up in life and business. Transformation takes time but a good rule of thumb is to attend training, commit to the process, accept accountability and devote a small piece of time each day to your growth and take one step at a time. but again, it really just depends on how intense you want to go

WHAT IF I AM HAVING TROUBLE AND GET STUCK?

Lean into the community, ask for help from us at [email protected] and don't wait. You work too hard to get stuck in analysis paralysis. He are here for you. Use us and all the resources in the library:)

WHAT’S THE INVESTMENT?

You can get started for FREE for the first 7 days, then it automatically rolls into $67 USD per week (cancel anytime). If you love what you see and want to stay? Great! If you want to cancel, no hard feelings either. Just send me an email at [email protected] and I'll cancel your membership - no questions asked.

SKEPTICAL? GOOD.

HERE'S THE PROOF

START YOUR FREE TRIAL BELOW

(Limited spaces available)

IMPORTANT: Earnings and Legal Disclaimers - This site is not part of, or endorsed by, Facebook, Google, Snapchat, Twitter or any social media platform in any way. All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement. FACEBOOK is a trademark of FACEBOOK, Inc. YOUTUBE and GOOGLE are trademarks of GOOGLE, LLC. SNAPCHAT is a trademark of SNAP, Inc. TWITTER is a trademark of TWITTER, Inc.

I WILL PERSONALLY BUILD YOU A FULLY AUTOMATED BUYER-PRINTING FUNNEL THAT MAKES SALES WHILE YOU SLEEP — And Run Your Ads Until Your First 10 Buyers Roll In

A complete, hand-built, done-for-you acquisition system engineered to liquidate your ad spend in 24-48 hours, convert cold traffic into buyers instantly, and ascend them into subscription or high-ticket clients on autopilot — without you taking a single sales call.

Make sure your sound is turned ON

How To TURN LOW TICKET BUYERS INTO WEEKLY SUBSCRIBERS & HIGH-TICKET CLIENTS Using The Subscription Vortex (NO SALES CALLS REQUIRED)

Make sure your sound is turned ON

APPLY NOW TO SEE IF YOU QUALIFY

(Limited spaces available)

Unable to find survey

(Making $260K/month with high-ticket offers - but endless sales calls, starting every month at zero, and a team of 12 was draining my energy and stealing my time.)

This Hidden Coaching Model Has Been Sitting Right in Front of You...

Back in 2017, scaling a high-ticket coaching business was child’s play.

Ads were cheap. Sales calls filled your calendar.

Six or seven figures? Easy.

Fast-forward to today, and that game is dead.

Ad costs have gone nuclear.

Sales calls? A meat grinder that eats your time, soul, and sanity.

Every week, some guru pops up with the latest “no-sales-call system.”

Looms, DM selling, Google Docs?

Don’t kid yourself. It’s still a sales call… just in disguise.

You’re still chasing leads, warming them up, following up again and again, and begging for that fat upfront fee.

The market isn’t buying it anymore.

Keep playing that game, and you’ll fall behind. Hard.

But here’s the kicker:

The most scalable, profitable business model isn’t new. It’s been hiding in plain sight for years.

No one in high-ticket coaching saw it - until now.

I call it the "Subscription Vortex".

It’s a simple, deadly-effective model that blends high-ticket profits with low-ticket automation.

Clients come in automatically. Cash flow stacks up predictably. And you scale without the sales-call grind.

But here’s where the real money is:

It’s not about landing a new client every month.

It’s about keeping the same client for years and watching their Lifetime Value (LTV) explode.

The longer they stay, the richer you get.

Simple. Scalable. Smart.

(Scaled to over $2M in recurring revenue running this new business model, with just 1 VA, working only 2 hours a day, and not taking a single sales call)

Why switch from high-ticket to Subscription Vortex?

Look, I get it. High-ticket offers sound sexy.

Big paydays. Big promises.

But here’s the problem no one wants to talk about…

They come with baggage - sales calls that drain your time, a team you have to manage (babysit),

And unpredictable months that leave you scrambling to keep up.

That’s why I switched to the "Subscription Vortex."

No chasing clients. No constant follow-ups. No burnout.

It’s predictable, scalable, and shockingly simple.

Clients stay longer. Revenue becomes steady.

And suddenly, you’ve got a business that gives you your life back.

What Life Looks Like When Selling High-Ticket Offers The Traditional Way:

❌ Convincing clients with sales calls

❌ Big teams. More headaches. More management.

❌ CPAs through the roof

❌ Burnout from juggling all the tasks

❌ Constantly hiring, firing, and training

❌ Every month feels like you’re starting from zero.

❌ Hustle and business first

You hit six or seven figures, and for a while, it feels good.

Your Stripe account looks healthy.

Your peers pat you on the back.

But then it hits you - the business doesn’t feel like yours anymore.

Sales calls rule your day.

You’ve got a team to manage, ads that keep eating your margins, and every month feels like starting from scratch.

You built it for freedom, but somehow, it’s another trap.

You think: “Maybe if I push harder, it’ll get easier.”

But it never does.

The bigger it gets, the heavier it feels.

More clients. More moving parts. More pressure.

At some point, you stop growing.

Not because you can’t, but because

the price of scaling feels too high.

What Is The Subscription Vortex?

It’s simple. High-ticket profits without the high-ticket grind.

It combines the cash flow of high-ticket with the automation of low-ticket models, creating a business that works for you, not the other way around.

Here’s how it works:

High-Ticket Profitability:

You still get high-ticket revenue - but without the constant hustle of chasing clients, running sales calls, and praying your ads don’t tank this week.

Low-Ticket Automation:

Leads come in automatically. No bloated team. No ad-spend roulette. The Subscription Vortex funds itself as it scales, keeping your expenses predictable and your margins high.

The "Vortex":

Once a client’s in, they don’t just drop off after one sale.

They’re nurtured, retained, and turned into long-term, high-value customers.

It’s not about signing a client once. It’s about keeping them for the long haul and growing their Lifetime Value (LTV).

And here’s the kicker:

The longer it runs, the stronger it gets.

Turning your business into a self-sustaining, predictable revenue machine while seamlessly ascending subscribers to your high-ticket offers

What Life Looks Like When Selling With The Subscription Vortex:

✅ Letting your offer do the selling on autopilot

✅ $20-50 CPAs

✅ Lean, profitable systems

✅ Predictable, recurring revenue

✅ Seamless high-ticket ascension

✅ 1 VA and automated systems

✅ Life, freedom, and fulfillment first

It’s not loud. It’s not flashy.

It’s actually simple.

Quiet, even.

$17 Buyers come in steadily while your ad spend is liquidated on the front-end.

Those $17 buyers automatically ascend into weekly subscribers and high-ticket clients.

No wild swings in ad performance.

No frantic calls with your sales team trying to hit targets before the month ends.

Clients stay longer.

Others simply move into your premium offers when they’re ready.

Payments roll in automatically.

And, for once, the business doesn’t feel heavy.

You’re still growing, but it’s not the frantic kind of growth you’re used to.

It feels… controlled. Predictable. Calm.

Because, this time, your business isn’t built around chaos. It’s built around your life.

What Does The Subscription Vortex Actually Do?

The Subscription Vortex is the first domino that sets everything in motion.

It’s the low-risk entry point that pulls in leads, funds itself, and creates predictable recurring revenue.

But here’s where the real magic happens:

The Subscription Vortex™ is the engine that keeps the whole thing running (without you constantly grinding for new clients or living on sales calls.)

It’s not just a mechanism. It’s an ecosystem.

And once it kicks in, it builds momentum and grows on its own.

Here’s what makes it so powerful:

Recurring Revenue on Autopilot:

Clients stick around. Not for weeks - years. No more one-off sales. The cash flow just keeps coming.

High-Ticket Ascension:

No sales calls. No awkward pitches.

The Vortex nurtures your clients and naturally moves them into your high-ticket offers.

When they’re ready, they level up, without you saying a word.

Referrals Built In:

When people love the experience, they bring their friends.

Suddenly, you’ve got a referral machine that feeds the system while you do… nothing.

In plain English:

The Subscription Vortex brings them in, keeps them, grows them, and turns them into loyal, high-value clients who stick around and bring others with them.

It’s not just scalable - it’s unstoppable.

A business that feeds itself while you live your life.

Who It’s NOT For:

This is not for the beginner or someone still figuring out how to land their first few clients. If you're just starting out, this isn't the model for you (please don't apply).

Who It’s PERFECT For:

This is for the 6-7 figure coaches, consultants, and experts who are already making solid revenue, but are tired of the endless chaos that scaling brings.

You’ve built a business, but now you’re ready to escape the never-ending hamster wheel of sales calls, hiring, and micromanaging.

You’re craving a smarter, more sustainable way to scale and automate your revenue without losing more of your time or sanity.

You’re tired of starting over every month and want predictability, freedom, and a system that works for you (instead of the other way around)

Then this is for you.

If you're ready to scale effortlessly, without the chaos and without constantly feeding the machine, then I’d love to partner with you along with 60 other coaches at your level to help implement this untapped business model.

IF YOU THINK YOU'RE A GOOD FIT FOR THIS OPPORTUNITY, SUBMIT AN APPLICATION BELOW

(Doors close once we reach 60 clients)

Unable to find survey

(Making $260K/month with high-ticket offers - but endless sales calls, starting every month at zero, and a team of 12 was draining my energy and stealing my time.)

(Scaled to over $2M in recurring revenue running this new business model, with just 1 VA, working only 2 hours a day, and not taking a single sales call)

If You’re Sick of Leads Ghosting, Calls Cancelling & Ads Bleeding You Dry…

If you’re reading this, chances are you’ve reached a point in your business where you’re tired of:

○ Sales calls that no one shows up for

○ Leads who “need to think about it”

○ Ad costs rising while conversions fall

○ Funnels that almost work but never become predictable

○ Spending hours creating content hoping it converts

○ Launching offer after offer with no stability

○ Feeling like your business rests entirely on your effort

And the truth is… Nothing is wrong with your offer, your niche, or your skillset.

The model you’re using is outdated.

The old “Book a call → Pray they show → Pitch → Hope” strategy is dead.

2025 buyers don’t behave like they did in 2017.

They don’t want calls.
They don’t want pressure.
They don’t want long funnels.
They don’t want to jump through hoops.

They want to buy something small, immediately, with value delivered upfront - THEN ascend naturally.

That’s the model behind this Done-For-You system.

Here’s What Happens When You Switch to a Buyers-First Model

Here’s Everything I Will Build for You - Completely Done For You

When you join this Done-For-You program, I build everything.

Not some. Not most. Not “templates.”

Everything.

Here’s exactly what you get:

Your Complete Ad-Liquidation Funnel (Built For You)

I personally build:

→ Your low-ticket front-end offer
→ Two conversion-boosting bump offers
→ A backend implementation-call upsell (100% show rate)
→ A downsell version
→ A final backend ascension (your high-ticket or subscription offer)
→ All landing pages
→ All checkout pages
→ All upsell/downsell flows
→ All tracking
→ All automations
→ All triggers
→ All email workflows
→ All backend logic

Every piece is built from scratch - not outsourced, not templated, not generic.

This funnel is engineered to:

✔ Cover all your ad costs
✔ Create buyers fast
✔ Build trust instantly
✔ Lift your overall ROAS
✔ Create repeat purchases
✔ Warm buyers for backend ascension

I write and install every:

→ Purchase email
→ Upsell sequence
→ Downsell sequence
→ Revival sequence
→ Ascension funnel
→ Show-up sequences
→ Subscription or high-ticket conversion workflows
→ Long-term buyer nurturing automation

Your entire backend runs itself.

All Backend Automations + Email Sequences Installed For You

I Build Your Entire Ad System (Done For You)

This includes:

→ All ad creatives
→ All ad copy
→ All campaign structures
→ All retargeting Pixel + data setup
→ Testing frameworks
→ Conversion tracking
→ KPI dashboards

And unlike other DFY “services”, I don’t hand you a funnel and leave.

I launch and manage your ads until your first 10 buyers come through the door.

No guesswork. No wasted money. No confusion.

Apply Now - See If You're a Fit

(Limited spaces available)

Unable to find survey

And That’s Just the Funnel… Here’s Everything Else You’re Getting

6 Months Access to
Subscription Kings™

(Value: $9,100)

You get access to:

→ Weekly coaching
→ Offer creation
→ Funnels
→ Subscription systems
→ Scaling frameworks
→ Retention training
→ Ascension strategies
→ All courses & modules
→ All scripts & templates

You are supported for the full ride.

Direct Skool DM
Access to Me

(Value: Priceless)

You can message me directly for:

→ Strategy
→ Funnel tweaks
→ Offer refinement
→ Ad creative feedback
→ Troubleshooting

This level of access is unheard of.

Unlimited Zoom Calls
During the Build

(Value: $4,000+)

For 4 weeks, you have:

→ Unlimited calls
→ Unlimited clarity
→ Unlimited reviews
→ Unlimited adjustments
→ Unlimited support

Whatever you need - I’m there.

Apply Now - Limited Availability

Unable to find survey

Read This Before You Apply - Availability Is Extremely Limited

This isn’t a mass-market offer.

I build every single page, automation, email, ad, and workflow myself.

No freelancers. No agency team. No interns.

Because of that, I only take on 3 clients at a time.

Once those spots are filled, the application closes until a slot opens up.

Here’s What Happens When You Install This Engine

Have more questions? Read these...

Frequently Asked Questions

“What if I’m not good with tech?”

You don’t need to be. I build the entire system for you — every page, automation, integration, and workflow.
You only need to approve the assets and watch buyers come in.

“How fast will this be ready?”

The full build takes about 4 weeks. Most clients begin seeing buyers within 24-48 hours of launching ads.

“Do I need a big audience for this to work?”

No. This system was built for cold traffic. Most of my clients start with zero audience and scale quickly.

“Does this work for my niche?”

If you sell coaching, education, consulting, or done-with-you services — yes. This system is built specifically for service-based experts.

“Will I need a big team?”

No. This model runs with one VA — or even just you.

“What happens after my first 10 buyers?”

Once the funnel is converting, scaling becomes simple. Subscription Kings™ gives you the roadmap to scale to $50k–$100k/month.

“What’s the investment?”

Investment is discussed after your application is approved. We only work with qualified, aligned clients — not tire-kickers.

SKEPTICAL? GOOD. HERE'S THE PROOF.

Apply Now - See If You're Accepted

(Limited spaces available)

Unable to find survey

IMPORTANT: Earnings and Legal Disclaimers - This site is not part of, or endorsed by, Facebook, Google, Snapchat, Twitter or any social media platform in any way. All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement. FACEBOOK is a trademark of FACEBOOK, Inc. YOUTUBE and GOOGLE are trademarks of GOOGLE, LLC. SNAPCHAT is a trademark of SNAP, Inc. TWITTER is a trademark of TWITTER, Inc.